Sustainable Corporate Entrepreneurship

Document Type



Drucker School of Management (CGU)

Publication Date



Business | Entrepreneurial and Small Business Operations | Management Sciences and Quantitative Methods | Marketing


Corporate entrepreneurship has, for a number of decades, been viewed as one approach for generating growth through new product, process, market, or strategy innovation. More recently, and largely in response to rising costs and stakeholder concerns, managers have begun to pay increasing attention to issues of sustainability and corporate social responsibility. This paper demonstrates how sustainability can be embedded into a corporate entrepreneurship framework. In addition, managers who embrace sustainability principles are providing a stimulus for corporate entrepreneurship that may result in the discovery or creation, assessment, and exploitation of entrepreneurial opportunities, an enhanced reputation, and, ultimately, a competitive advantage.

Rights Information

© 2009 Springer