A Tribute to Peter Drucker: Editors’ Introduction to the Special Issue

Authors

Jenny Darroch, Claremont Graduate UniversityFollow
George Day, University of Pennsylvania
Stan Slater, Colorado State University - Fort Collins

Document Type

Article

Department

Drucker School of Management (CGU)

Publication Date

2009

Disciplines

Business | Marketing

Abstract

In 1942, Peter F. Drucker was invited by Alfred Sloan to study General Motors, and Drucker agreed, despite the warnings of his academic colleagues that the project would derail his academic career. As Drucker said later, it was as though he had embarked on a solitary journey to map “the dark continent of management” (Anon 2005). His journey of exploration gave birth to the field of management (Drucker 1946). This journey came to an end only when he passed away on November 11, 2005 at age 95.

Rights Information

© 2009 Springer

DOI

10.1007/s11747-008-0113-1

Recommended Citation

Day, G., Slater, S. and Darroch, J, “A Tribute to Peter Drucker: Editors’ introduction to the special issue,” Journal of the Academy of Marketing Science 37, no. 1 (2009), pp. 1-7. doi: 10.1007/s11747-008-0113-1