Title

Special issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker

Document Type

Article

Department

Drucker School of Management (CGU)

Publication Date

2006

Disciplines

Business | Marketing

Abstract

Peter Drucker passed away on November 11, 2005, at the age of 95. Often described as the greatest management thinker of the twenty-first century and the first philosopher of mangement, Drucker coined terms and provided insights that still frame much of our understanding of management and marketing practice today. The Academy of Marketing Science will publish a special issue of the Journal of the Academy of Marketing Science as a tribute to Peter Drucker. The primary purposes of the special issue is to preserve Peter Drucker's legacy by creating conversations around many of his ideas related to marketing. Accordingly, articles will be judged on both the depth of conversation contained within them and their ability to generate future dialogue.

Rights Information

© 2006 Academy of Marketing Science