Community and Global Health (CGU)
Experimental Analysis of Behavior | Health Psychology | Substance Abuse and Addiction
Objective: To assess the impact of televised alcohol commercials on adolescents, alcohol use. Methods: Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study. Results: A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%}, wine/liquor use (34%}, and 3-drlnk episodes (26%} in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer. Conclusions: Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption variables.
© 2004 PNG Publications. Posted with permission.
Stacy, A. W., Zogg, J.B., Unger, J. B., & Dent, C. W. Exposure to televised alcohol ads and subsequent adolescent alcohol use. Amer. J. Health Beh, 28(6), 498-509, 2004.