Title

Textual Analysis of Leadership During Crisis: A Methodological Illustration of Responses to 9/11

Document Type

Conference Proceeding

Department

Drucker School of Management (CGU)

Publication Date

2003

Disciplines

Leadership Studies

Abstract

Through an analysis of President Bush's pre- and post-crisis rhetoric, we demonstrate the process of computerized content analysis, and outline many of its strengths and limitations. This illustrative example is designed to foster future research that utilizes this methodology to explore contextual and symbolic elements of the leadership relationship.

Rights Information

© 2003 Academy of Management.