Title

Marketing Through Turbulent Times

Authors

Jenny Darroch, Claremont Graduate UniversityFollow

Files

Description

"At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future"--Provided by publisher.

ISBN

9780230237308

Publication Date

2010

Publisher

Palgrave Macmilian

City

New York

Disciplines

Marketing

Recommended Citation

Darroch, Jenny. Marketing Through Turbulent Times. New York: Palgrave Macmilian, 2010. Print.