Graduation Year
2016
Date of Submission
12-2015
Document Type
Open Access Senior Thesis
Degree Name
Bachelor of Arts
Department
Government
Reader 1
John J. Pitney, Jr.
Reader 2
Peter Uvin
Terms of Use & License Information
Rights Information
© 2015 Annie S Hwang
Abstract
The new technological mediums of each era, such as the radio in the 1920s and 30s, television in the 1950s and 60s, and today’s Internet and social media platforms, allow presidential candidates the opportunity to control their messaging and the potential to reach a greater audience than ever before. Candidates today are increasingly using social media and the Internet as a vital campaign source for spreading information, raising money, and rallying voters. Whether social media will measure into offline votes and political influence is yet to be seen, but presidential candidates who quickly recognize the potential of the latest technologies and use the new mediums at their disposal will nonetheless reap the most benefits of political communication.
Recommended Citation
Hwang, Annie S., "Social Media and the Future of U.S. Presidential Campaigning" (2016). CMC Senior Theses. 1231.
https://scholarship.claremont.edu/cmc_theses/1231
