Thesis Submission Date
Campus Only Senior Thesis
Bachelor of Arts
© 2012 Jennifer Ringoen
The market for philanthropic donations in America has been thriving since the 1950s. 89 percent of U.S. households make annual monetary donations to charitable organizations, contributing to 20 percent of all revenues in the nonprofit sector. Majority of the factors contributing to this growth in donations can be divided into three general categories: intrinsic motivation, extrinsic motivation, and marketing influence tactics. My thesis examines a plethora of past research to develop a comprehensive guide on the current theories of human behaviors as they pertain to charitable giving.
Ringoen, Jennifer, "The Psychology of Giving: Factors of Philanthropic Behavior" (2012). CMC Senior Theses. Paper 317.