Graduation Year

Spring 2014

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Economics-Accounting

Reader 1

Marc Massoud

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© 2014 Patrick B. Fujieki

Abstract

This paper introduces Robert Kaplan’s model of the balanced scorecard and the financial and non-financial measures that make up the model. It looks into the effectiveness of using both financial and non-financial measures to help measure the performance of a company. Once done with that, I look at possible areas of deficiencies within the balanced scorecard. The main purpose of this paper is to discover shortcomings of the balanced scorecard and attempt to find solutions to those problems, and by doing so helping others looking to implement a balanced scorecard of their own. This study does find shortcomings in the balanced scorecard that may bother some companies and it does introduce possible solutions to those problems. More specifically, the issues of the balanced scorecard are cost and time, the amount of people involved with the implementation of the system, too much emphasis being placed on internal processes, and the levels of importance that should be placed on each perspective of the balanced scorecard.

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