The current mainstream ecological discourse among environmental activists seems to be focused on changing the current paradigm of ecological thinking towards one focused primarily on sustainability through a deeper connection with the Earth. Often these activists argue this deeper connection with the Earth is best achieved through a paradigmatic change in thinking. It is the argument of this paper that those who champion a paradigmatic shift in thinking towards sustainability need to re-think their plan of action for creating a sustainable relationship with the Earth’s environment because changing society’s way of viewing ecological matters as a way to create a more sustainable relationship with the Earth is untenable. [excerpt]