Graduation Year
2015
Document Type
Open Access Senior Thesis
Degree Name
Bachelor of Arts
Department
Environmental Analysis
Reader 1
Char Miller
Reader 2
Jill S. Grigsby
Terms of Use & License Information
Rights Information
© 2014 Chiara Dorigo
Abstract
This paper reviews the significance of eco-labeling as a green consumption practice, and more broadly as a form of everyday environmentalism. It uses a random sample of 50 eco-labelers from an online database to analyze the current eco-labeling landscape and evaluate the business model of an emerging eco-labeling startup called the Eco-Sustainable Initiative (ESI). Conclusions include recommendations for ESI before its launch, and implications of ESI’s merits and shortcomings for the eco-labeling landscape at large.
Recommended Citation
Dorigo, Chiara, "The Eco-Sustainable Initiative: A Case Study in and Evaluation of Eco-labeling" (2015). Pomona Senior Theses. 128.
https://scholarship.claremont.edu/pomona_theses/128
Included in
Business Administration, Management, and Operations Commons, E-Commerce Commons, Entrepreneurial and Small Business Operations Commons
Comments
The name "Eco-Sustainable Initiative" and associated information is proprietary.