Open Access Senior Thesis
Bachelor of Arts
Jill S. Grigsby
© 2014 Chiara Dorigo
This paper reviews the significance of eco-labeling as a green consumption practice, and more broadly as a form of everyday environmentalism. It uses a random sample of 50 eco-labelers from an online database to analyze the current eco-labeling landscape and evaluate the business model of an emerging eco-labeling startup called the Eco-Sustainable Initiative (ESI). Conclusions include recommendations for ESI before its launch, and implications of ESI’s merits and shortcomings for the eco-labeling landscape at large.
Dorigo, Chiara, "The Eco-Sustainable Initiative: A Case Study in and Evaluation of Eco-labeling" (2015). Pomona Senior Theses. 128.