Graduation Year


Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts


Environmental Analysis

Reader 1

Char Miller

Reader 2

Jill S. Grigsby

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Rights Information

© 2014 Chiara Dorigo


This paper reviews the significance of eco-labeling as a green consumption practice, and more broadly as a form of everyday environmentalism. It uses a random sample of 50 eco-labelers from an online database to analyze the current eco-labeling landscape and evaluate the business model of an emerging eco-labeling startup called the Eco-Sustainable Initiative (ESI). Conclusions include recommendations for ESI before its launch, and implications of ESI’s merits and shortcomings for the eco-labeling landscape at large.


The name "Eco-Sustainable Initiative" and associated information is proprietary.