Campus Only Senior Thesis
Bachelor of Arts
© 2013 Aneliese I. Castro
This thesis is about the Ohio State University and the fans of the OSU Buckeyes Football Team. In a study of the students that attend this university, I highlight the behavioral norms that dictate their identities and daily practices. I mean this report to serve as an example of the way in which college football, the marketing and rhetoric of the university, and larger cultural assumptions about college form individual identity. The perspective employed in this report is that of the anthropological process of participant observation, and therefore includes personal reflections throughout my research. This thesis focuses on the theoretical framework of Erving Goffman and discusses the intersection between college football and undergraduate education.
Castro, Aneliese I., "Football, Beer, and Branding: A Case Study of the Ohio State University" (2013). Scripps Senior Theses. 248.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff. It is not available for interlibrary loan. Please send a request for access through Contact Us.