Campus Only Senior Thesis
Bachelor of Arts
© 2013 Ariel E. Saland
I explore the effectiveness of fan campaigns to save television shows through the lens of audience participation and fandom studies. Beginning with a background of active audience reception theory and the evolution of fan studies, I identify what elements are necessary for a successful fan campaign. The most important factors of a successful campaign are numbers and adherence to the television economy. Using case studies, I trace the development of fan campaigns from the 1960s to the present and analyze the effectiveness of various tactics used. I also explore how the Internet, particularly social media, has changed both the perception of fans and the effectiveness of fan campaigns.
Saland, Ariel E., "#SaveChuck: The Effectiveness of Fan Campaigns to Save Television Shows" (2013). Scripps Senior Theses. 262.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff. It is not available for interlibrary loan. Please send a request for access through Contact Us.