Campus Only Senior Thesis
Bachelor of Arts
Science, Technology and Society
© 2013 Laura F. Goforth
Direct-to-Consumer advertisements allow pharmaceutical companies to advertise prescription drugs directly to consumers. Increasingly, marketing executives employed by pharmaceutical companies are shifting the focus of these advertisements from promoting the drug as a product, to promoting illness in general. Pharmaceutical companies defend this movement saying the advertisements have an educational function to "inform" consumers.
Goforth, Laura F., "DTC Advertising and Medicalization: Understanding the Way the Pharmaceutical Industry Selectively "Informs" Consumers" (2013). Scripps Senior Theses. 276.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff. It is not available for interlibrary loan. Please send a request for access through Contact Us.