Graduation Year

2016

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Economics

Reader 1

Sean Flynn

Reader 2

Roberto Pedace

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© 2015 Minjoo Kim

Abstract

Amazon continues to introduce and establish revolutionary online retail market standards, reflective of their fundamental business philosophy of providing customers compelling value with an emphasis on long-term profitability and capital management. Amazon’s strategic real estate decision to choose the Inland Empire for its fulfillment centers suggests a high level of confidence in the region. By applying theories from Nourse, Roulac and Porter, greater understanding for Amazon’s value chain and competitive advantage, as well as variables for Inland Empire’s appeal will be analyzed. In addition, local market data compiled by commercial real estate services companies will be used to determine the effectiveness and sustainability of Amazon’s real estate strategy in the Inland Empire.

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