Graduation Year


Date of Submission


Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts



Reader 1

Janet K. Smith

Terms of Use & License Information

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Rights Information

© 2016 Brian A. Eckhardt


This paper applies a short-term event study methodology to analyze the performance of common stock recommendations made by the Wall Street Journal’s Ahead of the Tape, CNBC’s Mad Money and Value Investors Club. The results suggest that a portfolio that replicates the long and short recommendations from Value Investors Club earns significant abnormal returns. These returns persist even after accounting for trading costs, the bid-ask spread and stock loans. Abnormal returns to Mad Money’s positive endorsements are also significant for the two days after announcement, but are erased by transaction costs. Across all three sources, abnormal returns rarely correspond with abnormal trading volume, an unexpected dichotomy that invites further research.

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.