Reducing Binge Drinking Behavior: The Intersection of Implementation Intentions and Drinking Motives
Graduation Year
2021
Date of Submission
11-2020
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
Psychology
Reader 1
Gabriel Cook
Terms of Use & License Information
OCLC Record Number
1243002329
Abstract
The goal of the study is to improve upon current alcohol education and training programs by improving long-term drinking reduction, in addition to short term reduction. This paper suggests the development of an intervention-based alcohol reduction training program, drawing on the theory of planned behavior, specifically implementation intentions and motivational factors. Self-efficacy in relation to drink refusal will be a key indicator of potential long-term impact of the training, providing insight into the influence intention and motivation play in manipulating self-efficacy. Interactions between intention, motivation, and self-efficacy will add to the current understanding of the theory of planned behavior as it is applied to health related decisions. Additionally, the two factors “subjective norm” and “attitude” were not included, providing insight into the value of manipulating only three of the five factors of the theoretical model.
Recommended Citation
Heffernan, Zach, "Reducing Binge Drinking Behavior: The Intersection of Implementation Intentions and Drinking Motives" (2021). CMC Senior Theses. 2534.
https://scholarship.claremont.edu/cmc_theses/2534
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.
