Researcher ORCID Identifier
https://orcid.org/0000-0002-9296-4143
Graduation Year
2021
Date of Submission
5-2021
Document Type
Open Access Senior Thesis
Degree Name
Bachelor of Arts
Department
Psychology
Reader 1
David Day
Terms of Use & License Information
Rights Information
© 2021 Alex K Mcdonald
Abstract
Persuasion is a topic that has been debated for centuries, yet scientific literature surrounding the topic has been almost non-existent until 50 years ago. A popular persuasion model thus far, the Elaboration Likelihood Model, provides a framework for studying persuasion but lacks ease of application. I suggest an improvement to the model by including self-referencing and interaction to clarify how to apply the research and provide a real-world application with this adapted model.
Recommended Citation
McDonald, Alex, "How to Increase Elaboration Levels: An Adapted Elaboration Likelihood Model" (2021). CMC Senior Theses. 2696.
https://scholarship.claremont.edu/cmc_theses/2696
