Researcher ORCID Identifier
0009-0003-1658-432X
Graduation Year
2025
Date of Submission
12-2024
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
International Relations
Reader 1
Hilary Appel
Terms of Use & License Information
Rights Information
@YYYY Ariana A Lewis
Abstract
The present study investigates the evolution of U.S. music as a soft power tool to determine its effectiveness in the digital age. The research employs historical analysis and current data to investigate the impact of genres such as jazz and rock and roll during the Cold War, in comparison to pop music in the 21st century. The results indicate U.S. music dominance in the market, but increasing competition from regional music trends and censorship in nations like China and Russia. Findings indicate that the U.S. has successfully shifted its music soft power strategy from an overt ideological approach to a more passive, entertainment-centric impact using streaming services and established cultural hegemony. The analysis indicates that entertainment-focused techniques are the most effective in the present fragmented industry. This research enhances the understanding of cultural diplomacy and perceptions of American influence.
Recommended Citation
Lewis, Ariana, "The U.S. Soft Power Instrument: Music, Evolution from the Cold War to Technological Innovation" (2025). CMC Senior Theses. 3826.
https://scholarship.claremont.edu/cmc_theses/3826
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.