Graduation Year

Spring 2012

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts



Reader 1

Darren Filson

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This thesis looks at the cases of Roto-Rooter and Google, both leaders in their respective industries: how both companies successfully built their brands, how Google influences Roto-Rooter's marketing strategies, and how Google can improve its product based on Roto-Rooter's experience.

This thesis is restricted to the Claremont Colleges current faculty, students, and staff. It is not available for interlibrary loan. Please send a request for access through Contact Us.