Researcher ORCID Identifier
0009-0008-2779-4337
Graduation Year
2025
Date of Submission
12-2001
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
Psychology
Reader 1
Gabriel Cook
Terms of Use & License Information
Rights Information
© 2025 Emma Pan
Abstract
As Artificial Intelligence (AI) becomes increasingly common, examining its influence on human cognition is important. Two experiments are proposed to investigate whether racially biased outputs from AI chatbots influence the users' explicit racial attitudes and whether warning labels can mitigate this effect with one-time or repeated exposures. Based on the Schema Theory, Experiment 1 aims to examine the effect of a single exposure to biased AI-generated article summaries on explicit bias and whether a warning label would disrupt the process. Drawing from the Elaboration Likelihood Model, experiment 2 aims to test whether the warning label’s effectiveness declines across repeated sessions due to desensitization and cognitive fatigue. The findings are expected to demonstrate that biased content can potentially reinforce prejudice through familiar cognitive pathways, and warning labels, while initially effective, will lose impact over time. These proposed results have important implications for theories of persuasion and human-AI interaction, and they emphasize the need for user-centered interventions in responsible AI designs for chatbots.
Recommended Citation
Pan, Emma, "Perceiving Bias in the Age of AI: The Influence of AI-Generated Content and Warning Labels on Explicit Racial Biases" (2025). CMC Senior Theses. 3937.
https://scholarship.claremont.edu/cmc_theses/3937
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.