Graduation Year

Fall 2012

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Economics

Reader 1

Janet Smith

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Terms of Use for work posted in Scholarship@Claremont.

Rights Information

© 2012 Sean Simmons

Abstract

Producing, marketing, and releasing movies in theatres is extremely risky, with many different variables affecting its success. In order to reduce the number of failures, it is essential that the drivers of box office performance are understood by studio managers. This paper examines the combined effect of movie characteristics and studio actions on short-term and long-term box office revenues. These factors are tested using OLS regressions to determine significance of each. The results indicate that release strategy has the biggest effect on opening weekend box office revenue, which is proven to be the best indicator of long-term box office revenue.

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