Graduation Year

Spring 2014

Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts



Reader 1

Heather Antecol

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Rights Information

© 2014 Nicholas Schmidt


This study seeks to explore whether social media plays an important role in determining a firm’s profits. Using data from 392 Large American firms from the period 2005-2013, obtained primarily from the database, COMPUSTAT, I find that a firm’s adoption of Social Media plays a minor role in determining profits, while higher Lagged Profits, Lagged Productivity, Firm Sizes, and Advertising Expenses lead to higher profits.