This paper explores the salience of archetypes through modern day idealization of leaders as heroes. The body of research in evolutionary psychology and ethology provide support for archetypal theory and the influence of archetypes (Hart & Brady, 2005; Maloney, 1999). Our idealized self is reflected in archetypes and it is possible that we draw on archetypal themes to compensate for a reduction in meaning in our modern day work life. Archetypal priming can touch a person's true self and result in increased meaning in life.