Graduation Year

Spring 2012

Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts


Media Studies

Reader 1

James Morrison

Reader 2

T. Kim-Trang Tran

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Rights Information

© 2012 Emily Wo


This thesis examines the stereotypical ideology of Asian Americans that persists in mainstream contemporary television and argues that these representations manifest themselves in viewers’ minds. It also illustrates the shifting paradigm within the media from producer-created to consumer-created content through social media demonstrated by the Jeremy Lin phenomenon. Lastly, this thesis argues that it takes alternate channels to convey race in an accurate way using Asian American independent media as a source of positive representation.