Campus Only Senior Thesis
Bachelor of Arts
© 2018 Ziyuan Shang
Research has consistently demonstrated the influences of cultural orientation (Individualism/collectivism) on emotional expression when interacting with in-groups and out-groups members in face-to-face communication (e.g., Eid & Diener, 2001; Matsumoto et al., 2008; Safdar et al., 2009). The purpose of the proposed study is to investigate whether the same pattern exists in virtual communication, especially in instant text messaging. Using a mixed design, an online self-report questionnaire measuring Individualism/Collectivism and intensity of emotional expression of both positive and negative emotions will be given to a sample of 788 college students. Several universal effects are predicted, including greater emotion expression toward in-groups versus out-groups, greater overall expressivity for people with a high individualism score, and greater expressivity for positive emotions than negative emotions. It is further predicted that people with high individualism score will express more negative emotions to their in-groups, while people with high collectivism score will express more positive emotions. Lastly, it is predicted that when interacting with out-groups, people with a high individualism score will express more positive emotions, while people with high collectivism score will express more negative emotions. Implications for cultural orientation and emotion expression are discussed.
Shang, Ziyuan, "Cultural Influences on Emotional Expression in Virtual Communication" (2019). Scripps Senior Theses. 1272.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.