Researcher ORCID Identifier
Campus Only Senior Thesis
Bachelor of Arts
Hung Cam Thai
© 2021 Allegra M Alfano
The Museum of Modern Art’s (MoMA) Good Design program (1950-55) had two goals: educate consumers and manufacturers about modern design and guarantee that modern design objects were available for purchase. This thesis explores the Good Design program through a qualitative content analysis of ninety-four newspaper articles pertaining to the program from the years 1949 to 1955. These articles, I argue, further legitimize the rhetoric of “good design” as espoused by MoMA to a wider public. However, due to their treatment of readers as consumers, the articles cannot diminish the effects of what Jürgen Habermas calls “cultural impoverishment,” as they do not allow the public to engage in critical discourse.
Alfano, Allegra, "MoMA’s Good Design 1950-1955: Legitimizing Modern Design" (2021). Scripps Senior Theses. 1654.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.