Graduation Year

Spring 2013

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts


Media Studies

Reader 1

T. Kim-Trang Tran

Reader 2

Stephanie Hutin

Terms of Use & License Information

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.


This thesis critically comments on the unapologetic consumerist society that is feeding the obesity epidemic in the United States. Utilizing the medium of animation, this work displays the paradox advertisement creates by enticing individuals into an unhealthy life style, while simultaneously shaming their excessive indulgence by exhibiting images of ideals. The appealing surface level of this piece masks the dark underlying implications, similar to the colorful boxes of food that disguise illness as nourishment.

Streaming Media

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.