DESIGNED TO RECALL: INVESTIGATING PROCESSING FLUENCY AS A MEDIATOR BETWEEN CULTURALLY SENSITIVE USER INTERFACES AND LONG-TERM MEMORY

Author

Shalini Shyam Kumar, Scripps CollegeFollow

Researcher ORCID Identifier

https://orcid.org/0009-0002-3459-8939

Graduation Year

2025

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Psychology

Reader 1

Stacey Wood

Reader 2

Heejung Park

Terms of Use & License Information

Terms of Use for work posted in Scholarship@Claremont.

Abstract

The study aims to explore how processing fluency mediates the relationship between culturally/non-culturally sensitive user interfaces (UI) and long-term memory recall. For this purpose, 786 Indian participants will be randomly assigned to one of two conditions: interacting with a culturally or non-culturally sensitive UI. Participants will be asked to self-report their views on the design to determine the level of processing fluency experienced. Lastly, they will be asked to take a test to determine the number of items remembered, indicating an impact on long-term memory. The results are anticipated to demonstrate a significant main effect between the type of UI and the number of items recalled from long-term memory, such that participants in the non-culturally sensitive UI condition will experience an increase in the number of items recalled. Furthermore, the effect of the UI type on the number of items recalled will be fully mediated by processing fluency. In the non-culturally sensitive UI condition, participants will show a decreased level of processing fluency and an increase in the number of items recalled from long-term memory. Similarly, participants will show an increased level of processing fluency and a decrease in the number of items recalled from long-term memory in the culturally sensitive UI condition. Alongside adding to previous literature, this proposal hopes to contribute to future UI designs by highlighting the impacts of cultural congruency on materials and how that can inform education-based platforms, amongst other initiatives that require memory retention.

Recommended Citation

Shyam Kumar, Shalini, "DESIGNED TO RECALL: INVESTIGATING PROCESSING FLUENCY AS A MEDIATOR BETWEEN CULTURALLY SENSITIVE USER INTERFACES AND LONG-TERM MEMORY" (2025). Scripps Senior Theses. 2465.
https://scholarship.claremont.edu/scripps_theses/2465