Graduation Year

2025

Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts

Department

Media Studies

Reader 1

Ryan Engley

Reader 2

Ruti Talmor

Reader 3

Alessia Lupo-Cecchet

Terms of Use & License Information

Terms of Use for work posted in Scholarship@Claremont.

Rights Information

© 2024 Melina A Durre

Abstract

Following a partnership with gaming giant EA Sports, Spanish top-flight soccer league La Liga has begun to include various digitized elements reminiscent of video games in the broadcasts of their matches. This sponsorship has allowed La Liga to set itself apart from competitors through the creation of a unique viewing experience while simultaneously selling EA's product. Using aspects of media convergence theory, this project aims to explore the growing relationship between video games and live sports. These findings reflect a trend among younger generations, who want to get more out of their engagements with their favorite athletes and teams. As such, it may not be long before more leagues follow suit and include more enhancements within their streams.

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