Graduation Year

Spring 2013

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts


Science, Technology and Society

Reader 1

Ann Davis

Reader 2

Jacqueline Wernimont

Rights Information

© 2013 Laura F. Goforth


Direct-to-Consumer advertisements allow pharmaceutical companies to advertise prescription drugs directly to consumers. Increasingly, marketing executives employed by pharmaceutical companies are shifting the focus of these advertisements from promoting the drug as a product, to promoting illness in general. Pharmaceutical companies defend this movement saying the advertisements have an educational function to "inform" consumers.

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.