Graduation Year
Spring 2013
Document Type
Campus Only Senior Thesis
Degree Name
Bachelor of Arts
Department
Science, Technology and Society
Reader 1
Ann Davis
Reader 2
Jacqueline Wernimont
Rights Information
© 2013 Laura F. Goforth
Abstract
Direct-to-Consumer advertisements allow pharmaceutical companies to advertise prescription drugs directly to consumers. Increasingly, marketing executives employed by pharmaceutical companies are shifting the focus of these advertisements from promoting the drug as a product, to promoting illness in general. Pharmaceutical companies defend this movement saying the advertisements have an educational function to "inform" consumers.
Recommended Citation
Goforth, Laura F., "DTC Advertising and Medicalization: Understanding the Way the Pharmaceutical Industry Selectively "Informs" Consumers" (2013). Scripps Senior Theses. 276.
https://scholarship.claremont.edu/scripps_theses/276
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.
