Graduation Year

2016

Date of Submission

11-2015

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Economics

Reader 1

Janet K. Smith

Terms of Use & License Information

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Rights Information

© 2016 Brian A. Eckhardt

Abstract

This paper applies a short-term event study methodology to analyze the performance of common stock recommendations made by the Wall Street Journal’s Ahead of the Tape, CNBC’s Mad Money and Value Investors Club. The results suggest that a portfolio that replicates the long and short recommendations from Value Investors Club earns significant abnormal returns. These returns persist even after accounting for trading costs, the bid-ask spread and stock loans. Abnormal returns to Mad Money’s positive endorsements are also significant for the two days after announcement, but are erased by transaction costs. Across all three sources, abnormal returns rarely correspond with abnormal trading volume, an unexpected dichotomy that invites further research.

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