Graduation Year

2017

Date of Submission

4-2017

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Psychology

Reader 1

Ronald Riggio

Rights Information

© 2017 Shravni Ramkumar

Abstract

The Indian entertainment industry has firmly cemented its place on the global map of cinema. With more than 1000 multilingual films being produced every year, it has had great impact upon the world of fashion, music and dance. The Indian entertainment industry is in a favorable phase right now driven by ground-breaking changes such as the advent of new leaders, increased usage of technology, new ways of storytelling and new stories being told. Though it started out by being dominated by a handful of people, it has evolved to allow the growth of leaders who shaped its progress. This paper analyses the transformation of leadership styles within the industry and explores how the change in audiences’ tastes and expectations, nepotism, the role of fashion designers, the role of women and the Indian diaspora have produced leaders through the years and how this has resulted in the continuous transformation of its definition of leadership and leadership.

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