Campus Only Senior Thesis
Bachelor of Arts
© 2012 Sean Simmons
Producing, marketing, and releasing movies in theatres is extremely risky, with many different variables affecting its success. In order to reduce the number of failures, it is essential that the drivers of box office performance are understood by studio managers. This paper examines the combined effect of movie characteristics and studio actions on short-term and long-term box office revenues. These factors are tested using OLS regressions to determine significance of each. The results indicate that release strategy has the biggest effect on opening weekend box office revenue, which is proven to be the best indicator of long-term box office revenue.
Simmons, Sean, "Determinants of Box Office Revenue: A Short-term vs. Long-term Comparison" (2012). CMC Senior Theses. 486.
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