Graduation Year
Spring 2014
Document Type
Open Access Senior Thesis
Degree Name
Bachelor of Arts
Department
Economics
Reader 1
Heather Antecol
Terms of Use & License Information
Rights Information
© 2014 Nicholas Schmidt
Abstract
This study seeks to explore whether social media plays an important role in determining a firm’s profits. Using data from 392 Large American firms from the period 2005-2013, obtained primarily from the database, COMPUSTAT, I find that a firm’s adoption of Social Media plays a minor role in determining profits, while higher Lagged Profits, Lagged Productivity, Firm Sizes, and Advertising Expenses lead to higher profits.
Recommended Citation
Schmidt, Nicholas, "The Determinants of Firm Profitability: The Effect of Social Media" (2014). CMC Senior Theses. 958.
https://scholarship.claremont.edu/cmc_theses/958
