Date of Award
Open Access Master's Thesis
Peter F. Drucker and Masatoshi Ito Graduate School of Management
Dissertation or Thesis Committee Member
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
© 2022 Scout Jaech
independent bookstores, merchandising, profit, values
California Bookstores reviews independent booksellers’ current relationship between passion and profit in the context of challenges faced by the modern bookstore. Based on interviews from nine booksellers in California, the findings demonstrate strong ties between passion and profit. Independent booksellers dedicate capacity for resilience, dedication to core values such as responsibility to the store community and the community at large, and skilled use of retailer tools such as merchandising to promote their values while gathering profit.
Jaech, Scout. (2022). California Bookstores: Passion and Profit. CGU Theses & Dissertations, 442. https://scholarship.claremont.edu/cgu_etd/442.