Graduation Year


Date of Submission


Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts



Second Department

Philosophy, Politics, and Economics (PPE)

Reader 1

Aseema Sinha

Rights Information

© 2017 Robert A Moore


This essay provides a comparison of Trump’s rhetoric to fascist and populist ideology through an analysis and politolinguistic framing of the usage of apophasis, mesarchia, and pathos in Trump content spanning the first six months of his candidacy for the 2016 U.S. presidency seat. This account finds that Trump is decidedly Ur-Fascist or populist, and cannot be neither of the two, is likely both Ur-Fascist and populist, and leans more in favor of populist ideology given the analyses undertaken. This account ultimately aims to have supported critical discourse analysis (CDA) and politiolinguistics in support of these approaches as rigorous political tools, and to have encouraged the pursuit of political and civil awareness.