Date of Submission
Campus Only Senior Thesis
Bachelor of Arts
This paper examines the impact of model update/renewal among three German car manufactures BMW, Audi, and Mercedes-Benz. The data set controls for the year effect from 1970 to 2017, and the model effect of the nine different models. Using a fixed effect penal data model, it is concluded that the update will lift the sales of the models in the two years following the year of update. Additionally, the sales of competitor models will decrease in the year of the update, and the following year. Finally, by studying the year effect, it is observed that the new market release usually arrives in the expansion phase of the bigger market.
Chen, Keliang, "Impact of Model Updates Among German Luxury Car Manufactures" (2018). CMC Senior Theses. 1944.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.