Date of Submission
Open Access Senior Thesis
Bachelor of Arts
2019 Sijia Lai
Numerous media analyses claim that supra-regional multi-resort season passes (mega passes) are negatively impacting skiing, snowboarding, and winter-sport communities. In particular, media claims that ski areas on these season passes are charging higher single-day lift ticket prices to nudge people to buy their season pass products. To test this claim, I use a hedonic pricing model to estimate the impact of season passes on adult single-day lift ticket prices. By applying OLS regressions to a dataset of 302 US ski areas for the winter of 2018-19, I find that the ski areas on the leading season passes (Ikon and Epic Pass) charge price premiums for their adult single-day lift tickets. However, the magnitude of the price premiums is much smaller after controlling for ski area characteristics and regional fixed effects.
Lai, Sijia, "The Impacts of Supra-Regional Multi-Resort Season Passes: A Hedonic Pricing Model of Single-Day Lift Tickets for US Ski Areas" (2019). CMC Senior Theses. 2218.