Graduation Year


Date of Submission


Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts


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Second Department

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Reader 1

Professor Victoria Sancho Lobis

Reader 2

Professor George Gorse

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2020 Caroline S Eastburn


Instagram users post photos in art exhibitions all of the time. Contemporary art curators and museums have a role to play in this new phenomenon. Programming and curating participatory art exhibitions allows for the perfect art selfie which draws in visitors from around the world. But, how do curators and museums affect the significance of these artworks by placing them within the Instagram age? This thesis uses the three exhibitions as case studies: Yayoi Kusama: Infinity Mirrors at the Broad Museum in Los Angeles, Take Me (I'm Yours) at the Jewish Museum in New York, and "Hélio Oiticica: To Organize Delirium" at the Whitney Museum of American Art in New York. Through an examination of the curatorial and marketing tactics used in mounting these exhibitions, this thesis determines whether or not the use of Instagram crosses a curatorial boundary.