Researcher ORCID Identifier

0000-0002-5421-7534

Graduation Year

2021

Date of Submission

5-2021

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Psychology

Reader 1

Gabriel Cook

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Terms of Use for work posted in Scholarship@Claremont.

Rights Information

© 2021 Satya A Mindich

Abstract

The goal of the study is to better understand how residents of California may behave leading up to the 2035 ban on new, gas powered vehicles. This paper suggests that in anticipation of the ban, consumers loss aversion, status quo bias, and brand loyalty will influence them to purchase more new, gas powered vehicles as well as make car purchases earlier than they otherwise would have. Loss aversion in relation to switching from a combustion engine to an electric vehicle will be a key driver in the type of car and the timing in which car are purchased both before and after the ban. Interactions between time until the ban takes effect and the type of car selected will add to the current understanding of loss aversion and consumer loyalty with regards to the automotive industry.

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