Graduation Year


Date of Submission


Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts


International Relations

Reader 1

Minxin Pei

Rights Information

© 2021 Caitlyn J Arce


The fast fashion industry has developed a supply chain that optimizes profits by manufacturing garments from developing countries at extremely low costs. With consumer preferences pressuring brands to produce new cheap trends and products at rapid speed, the brunt of the costs is placed in countries where managers, suppliers, and governments turn a blind eye for the sake of economic stability and development. In moments of crisis, key players have chosen to respond in ways that reflect their priorities and incentives. Brands have reflected in their decision-making the influence of consumer demand and sensitivity to media through the risk of tarnishing their reputations. Through the case studies of the 2013 Factory Fire in Bangladesh and the current crimes against humanity on the Uyghur ethnic community in the cotton region of China, we analyze what challenges and incentives are brands facing when making decisions on how to take action during moments of crisis.