Researcher ORCID Identifier
Date of Submission
Campus Only Senior Thesis
Bachelor of Arts
Lisa Kangdon Koch
2023 Aryan M Anand
This thesis aims to explore how Narendra Modi and the BJP were able to use social media and misinformation to garner social control in India. Using books, journals and articles, an extensive discussion of Modi’s social media strategy and misinformation campaign has been provided. The findings demonstrate that Modi and the BJP used social media and misinformation to highlight their economic and political achievements and also polarize the Indian population. Consequently, by positioning Modi as the guardian of the Hindu population and the man who led economic growth and development in the country, Modi and the BJP were able to garner social control in India.
Anand, Aryan Mohit, "Modi’s India: How Modi And the BJP Used Social Media and Misinformation to Gain Social Control In India" (2023). CMC Senior Theses. 3279.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.