Date of Submission
Open Access Senior Thesis
Bachelor of Arts
© 2023 Sojeong Kang
This paper attempts to investigate the impact of Hallyu on international students’ decisions to attend South Korean universities using the gravity model. Specifically, the Poisson pseudo maximum likelihood (PPML) gravity model was used to study the effect of the Korean Wave. The data was collected in 195 countries from 1999 to 2019. The results show that Hallyu influenced international students’ decisions to choose a South Korean university at a statistically significant level. More specifically, the Korean Wave had a statistically significant impact on international students attending one of the top 5 Korean universities, as well as enrolling in universities located within Seoul. Furthermore, Hallyu had a larger effect on female international students than male international students. Lastly, Hallyu had an impact on international students majoring in social science, pursuing an undergraduate degree, and completing language training at a statistically significant level.
Kang, Sojeong, "Using the Gravity Model to Determine the Impact of Hallyu on International Students’ Decisions to Attend South Korean Universities" (2023). CMC Senior Theses. 3313.