Graduation Year


Date of Submission


Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts



Reader 1

William Lincoln

Terms of Use & License Information

Terms of Use for work posted in Scholarship@Claremont.

Rights Information

© 2023 Sojeong Kang


This paper attempts to investigate the impact of Hallyu on international students’ decisions to attend South Korean universities using the gravity model. Specifically, the Poisson pseudo maximum likelihood (PPML) gravity model was used to study the effect of the Korean Wave. The data was collected in 195 countries from 1999 to 2019. The results show that Hallyu influenced international students’ decisions to choose a South Korean university at a statistically significant level. More specifically, the Korean Wave had a statistically significant impact on international students attending one of the top 5 Korean universities, as well as enrolling in universities located within Seoul. Furthermore, Hallyu had a larger effect on female international students than male international students. Lastly, Hallyu had an impact on international students majoring in social science, pursuing an undergraduate degree, and completing language training at a statistically significant level.

Included in

Economics Commons