Date of Submission
Campus Only Senior Thesis
Bachelor of Arts
The following bibliographical analysis traces the history of Mexican cultural diplomacy primarily following the Mexican Revolution to contextualize the current American appropriation of tequila. Through a historical analysis of how tequila came to be and its increased significance as a cultural and symbolic product of Mexican identity and how this rich history is continuously leveraged and simplified through the invocation of stereotypes and “Mexican values” by transnational tequila companies to sell the product and increase revenue for the Mexican state.
Villar Cervantes, Michelle, "“¡Salud, Compadre!”: An Analysis of Tequila as an Instrument of Mexican Cultural Diplomacy" (2024). CMC Senior Theses. 3465.
This thesis is restricted to the Claremont Colleges current faculty, students, and staff.