Graduation Year

2023

Date of Submission

12-2023

Document Type

Campus Only Senior Thesis

Degree Name

Bachelor of Arts

Department

Sociology

Reader 1

Victor Corona

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Terms of Use for work posted in Scholarship@Claremont.

Rights Information

Cithlaly Aguilar

Abstract

This research paper is an analysis of online alt-right strategies of indoctrination. Through a review of the literature, we identified several alt-right tactics, such as the use of irony to desensitize users to bigotry, the manipulation of algorithms to create nodes of connection across alt-right content creators, and alt-right influencers use of political identity branding. In addition, we explored how leftist online resistance responds to alt-right content in an attempt to dismantle the alt-right pipeline. Our findings suggest that leftist YouTubers encounter considerable challenges in forming a cohesive online community. While online resistance is a viable form of protest, the latest creators should consider prioritizing community over ideological purity to successfully disrupt the alt-right influence.

This thesis is restricted to the Claremont Colleges current faculty, students, and staff.

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