Graduation Year

2025

Date of Submission

12-2024

Document Type

Open Access Senior Thesis

Degree Name

Bachelor of Arts

Department

Spanish

Reader 1

Juliana Fillies

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Rights Information

©2024 Bianca L Rodriguez

Abstract

The purpose of this thesis is to investigate how Benito “Bad Bunny” Antonio Martnez Ocasio, a groundbreaking artist in the reggaetón and Latin music industry, uses his music to challenge machismo norms in Latinx culture. Historically, reggaeton has perpetuated hypermasculine ideals, emphasizing dominance, aggression, and rigid gender roles. In contrast, Bad Bunny disrupts these conventional stereotypes of machismo behavior by embracing vulnerability, advocating for gender equality, and rejecting toxic masculinity. Through his lyrics in “La Canción” y “Haciendo que me amas”, Bad Bunny normalizes emotional expression and critiques societal expectations of men. Additionally, in tracks such as “Yo Perreo Sola” y “Andrea,” Bad Bunny addresses issues of consent and female empowerment. Beyond personal and social themes, he challenges broader societal norms and takes a political stance in song “El Apagón” y “Una Velita”. By analyzing Bad Bunny’s music, this thesis illustrates how he reshapes the narrative of masculinity in Latin American culture, inspiring a new generation to question and dismantle traditional cultural norms.

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