Campus Only Senior Thesis
Bachelor of Arts
© 2013 Arjun Kapur
Nations have always competed vigorously during the bidding process to host mega sporting events. The selection of the host nation is a much anticipated decision that results in the promotion of a country on a global platform. In this paper, I use a market adjusted return (index) model to conduct an event study in order to examine abnormal returns in the stock market surrounding the selection of a nation for the Summer Olympics and the FIFA World Cup. I also focus specifically on the construction and industrial sectors, as well as analyze the impact of selection on the nation emerging as the runner up in the bidding process. The research finds that the outcome of the selection process is partially anticipated by investors, resulting in a market reaction that does not accurately measure the financial impact of hosting the event. As developing nations have demonstrated an increased interest in the hosting of events over the years, this paper also addresses the resulting policy implications, as well as the opportunity cost and the economic effects of crowding out and substitution.
Kapur, Arjun, "The Impact of Mega Sporting Event Host Country Selection on Construction and Industrial Sectors of Stock Markets: An Event Study" (2013). CMC Senior Theses. 734.
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