Graduation Year
2015
Date of Submission
12-2014
Document Type
Open Access Senior Thesis
Degree Name
Bachelor of Arts
Department
Economics
Second Department
Economics-Accounting
Reader 1
Marc Massoud
Terms of Use & License Information
Rights Information
© 2014 Tricia Wang
Abstract
Brand names in the Fashion industry are often times perceived as overpriced and unreasonable. Nevertheless, the success of well-known luxury brands in the industry has been growing domestically and internationally at a breakneck pace. Forbes publishes an annual list on the top 100 most valuable brands annually using a formula of their own making. 8 out of these 100 brands are luxury fashion brands. Why are luxury fashion brands so coveted? It can’t only be because of humans’ desires to own superior goods or even for the sake of their egos. In this paper I will delve into the hidden aspects of brand marketing, product quality, and brand imaging that factor into a brand’s success.
Recommended Citation
Wang, Tricia, "The Value of Luxury Brand Names in the Fashion Industry" (2015). CMC Senior Theses. 991.
https://scholarship.claremont.edu/cmc_theses/991
