Science, technology, engineering, and mathematics (STEM) to the public can be challenging. Often, the language that researchers use among themselves is technical and difficult for non-experts to decipher. But as you probably know, communicating your research to non-experts is becoming mandatory. In a direct sense, funding agencies often require outreach for grant fulfillment. There are indirect benefits as well: Conveying the joy of discovery and the relevance of scientific results builds scientific literacy among the public---which of course includes both students who will eventually do research of their own and people who elect the policy makers who allocate funding. How many people know that what scientists do can be fun and interesting?
© 2014 Society for Industrial and Applied Mathematics
Levy, R., Lichtman, F., Hu, D.L. (2014) The Scientist-Reporter Collaboration: A Guide to Working with the Press. SIAM News.